Ken Nadreau’s latest article is titled “The Customer Emotion Factor”.

Nadreau says, “You can talk until you’re blue in the face, but if you’ve hit the wrongcustomer emotion with someone, no amount of promotion or persuasion will make a sale with that person ever again.

I’m talking about being offensive.

And not so much about offending someone’s better judgment with hype, but actually upsetting a customer with the way you’ve handled them”.

The Customer Emotion Factor

Ken Nadreau’s ‘Advanced Market Training’ Blog

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