The latest article on ‘Website Magazine’ is titled “Tracking the Behavioral Targeted Ad Debate”.

Michael Garrity says, “The major advantage of online advertising is the ability to target ads to consumers based on each individual’s interests, geographic location and other personal characteristics, which ultimately makes these ads more effective for marketers and consumers alike.

However, the fact that advertisers are able to track people based on their interests and online behavior is understandably off-putting to many Web users. As a result, consumers and consumer advocacy groups have come out to demand transparency with regards to advertiser practices”.

Tracking the Behavioral Targeted Ad Debate

Website Magazine

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