The latest post on ‘Mashable’ is titled “Tumblr Adds ‘Ads’”.

Sonia Paul says, “Tumblr finally has its first ads — except they’re not “ads,” according to Tumblr.

This new feature on Tumblr allows the growing social network to use its Radar and Spotlight features on its Dashboard to draw attention to advertisers — or “sponsors,” as Tumblr calls them. Tumblr Radar gets more than 120 million daily impressions, which Tumblr says will offer sponsors “the opportunity to gain thousands of new followers, likes and reflags.” Meanwhile, sponsors also have the opportunity to be featured “front-and-center” on Tumblr Spotlight”.

Tumblr Adds ‘Ads’

Mashable.com

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