The latest issue of ‘The New Early to Rise’ newsletter has been released. The featured article is titled “The Power of Delight”.

Jonathan Fields says, “What if we were doing it all wrong?

According to my genius friend and founder of Riddle & Co., Jeff Riddle, businesses are going about growth all wrong. They spend every waking hour and huge line items in their budgets on customer acquisition. Then, once a prospect becomes a customer, they all but forget about them. The common ethic, in fact, is to do the minimum necessary to keep an existing customer from leaving. That’s where the “sad state of affairs” bar has been set”.

Read rest of the article on ‘The New Early To Rise’ newsletter site.

‘The News Early To Rise’ Newsletter

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