The latest article on ‘Website Magazine’ is titled “The Rich Get Richer: A Guide to Interactive Visual Content”.

Linc Wonham says, “Over the past couple of years, there have been major shifts in consumer purchasing patterns. New technology has made the buying experience more interactive more often.

With more touch-points come more opportunities to create an engaging experience with the consumer, but it also means there are more pieces to take into account. Consumers expect to be able to engage with a brand consistently through every channel, all the time. They want to be able to shop online via computer, smartphone, tablet, as well as in-store, and have a universal experience”.

The Rich Get Richer: A Guide to Interactive Visual Content

Website Magazine

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