The latest ‘MarketingExperiments’ blog post is titled “Common Landing Page Mistakes: Form fields that stop selling value”.

Daniel Burstein says, “Picture your sales and marketing funnel in your head for just a moment. If you’re like many marketers, you likely spend a lot of time, money and effort driving traffic to your landing page. Then, once they’re on your landing page, you likely spend a lot of time, money and effort to get customers to a form …

… and then what? You can’t simply cut the engine and hope that the momentum that got them this far will coast them through the form to conversion”.

Common Landing Page Mistakes: Form fields that stop selling value

MarketingExperiments Blog

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