Alex Mandossian’s latest blog post is titled “Pavlovian Principles for Copywriting”.

Mandossian says, “When asked how to distinguish persuasive web copy, I have a two-word answer: Behavior modification.

Behavior modification is what powerful and persuasive words do. They modify behavior. In fact, that’s how I define good marketing.

The person who taught me the importance of behavior modification in marketing is the late Russian physiologist Ivan Pavlov, who made behavior modification history in the late 1890’s”.

Pavlovian Principles for Copywriting

Alex Mandossian’s Blog

Sharing is caring