Silverpop has released a white paper entitled “Automation: Redefining Marketing’s Game Plan”.

Silverpop team says, “How can organizations that want to embrace marketing automation determine the appropriate mix of enterprise technology, smart skill sets, intertwined processes and cross-departmental involvement? In this commissioned study by Forrester Consulting on behalf of Silverpop, you’ll learn how you can develop a winning marketing automation playbook, with insights on:

  • Finding the right balance between strategy and action
  • Collaborating within and beyond the marketing department
  • Building real-time messaging programs based on customer actions
  • Using higher-order metrics to demonstrate value”.

Silverpop’s ‘Automation: Redefining Marketing’s Game Plan’ White Paper

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