The latest ‘Aweber’ blog post is titled “Are You Marketing By Psychographics?”.

Amanda Gagnon says, “We talk a lot about segmenting by your list’s demographics. Breaking your list into segments certainly helps you deliver what each reader is looking for. But have you ever considered segmenting according to psychographics, instead? While demographics show your subscribers’ hard data (age, location, marital status, ethnicity, etc), psychographics slice across your “.

Are You Marketing By Psychographics?

Aweber Blog

Sharing is caring