Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “The Most Overrated Social Media Metric”.

Baer says, “Do you sell advertising on your website? No? Then why are you so excited about your website traffic?

The most overrated social media metric is traffic from social outposts.

This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. Here’s the highlight”.

The Most Overrated Social Media Metric

Jay Baer’s ‘Convince & Convert’ Blog

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