‘How to Hook (More) Copywriting Prospects’ by Michel Fortin

Michel Fortin’s latest blog post is titled “How to Hook (More) Copywriting Prospects”.

Fortin says, “The other day, an aspiring copywriter asked me a question that I hear all too often:“How do I distinguish myself from other copywriters?”

The answer is not an easy one. It takes some thought, some time, and perhaps some inspiration.

But time after time, I have found that most people tend to overlook one of the most effective and frequently used copywriting and marketing tools. And that’s your “Unique Selling Proposition,” or USP”.

How to Hook (More) Copywriting Prospects

Michel Fortin’s Blog