‘Leverage the Principle of Recommendation′ by Alex Mandossian

Alex Mandossian’s latest blog post is titled “Leverage the Principle of Recommendation”.

Mandossian says, “The most powerful persuasion tool is the principle of recommendation. It’s a principle that all entrepreneurs should incorporate into their marketing, because we’re in the midst of what’s been called the Recommendation Age.

The principle of recommendation is not the same as the principle of referral. Recommendations are more active. You’re not just referring; you’re putting your reputation on the line by recommending it”.

Leverage the Principle of Recommendation

Alex Mandossian’s Blog