The latest ‘SEOmoz’ blog post is titled “Why the Marketing World Needs More Correlation Research”.

Rand says, “Do more tweets of a URL lead to higher search rankings on Google? Do longer articles get more shares on Facebook? Do emails that contain images have lower open rates? These, and hundreds of other questions marketers are constantly asking, can be answered mathematically through correlation data. Yet, it seems there’s an unfortunate bias against correlations, specifically”.

Why the Marketing World Needs More Correlation Research

SEOmoz

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