The latest ‘MarketingExperiments’ blog post is titled “Personal Development Plan: Free resources to help you start testing (and help your career)”.

Daniel Burstein says, “I was leafing through the MarketingSherpa 2012 Executive Guide to Marketing Personnel (free excerpt at that link), and lead author Chuck Coker listed a series of initiatives that would help companies develop the capacity of their individuals. The first one was …

“There is a personal development plan for each individual. Courses and training are provided.”

While some high-performing marketing organizations create a personal development plan for each individual, many do not — especially in smaller companies”.

Personal Development Plan: Free resources to help you start testing (and help your career)

MarketingExperiments Blog

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