Alex Mandossian’s latest blog post is titled “5 Keys for Profitable Online Copywriting”.

Mandossian says, “Although the principles of good copywriting remain the same no matter what you’re writing, there are 5 elements that make online copy different – and more powerful – than offline copy. Leverage these elements to write more profitable online copy.

Copywriting Element #1: Color

Color is effective because it has eye gravity. That is, it attracts eyeballs.

Even better, color is free online. Whether you want to change the background on your website or the color of your headline, in most cases”.

5 Keys for Profitable Online Copywriting

Alex Mandossian’s Blog

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