Jeremy Schoemaker’s latest blog Post is titled “Stop Embarrassing Yourself With a Brand Persona That Doesn’t Make Sense”.

Schoemaker says, “Occasionally I see this commercial on TV for a credit union. It tries to be hip and edgy in aPoochie the Dog sort of way in a sad, desperate attempt to stand out and seem relevant, yet ironically I couldn’t tell you the name of the company if you held a gun to my head. The commercial starts off with a guy taking off his suit jacket and tie and talking about how this credit union is different because it’s so hip and casual–so casual that its employees just have to wear a button-up shirt and slacks instead of a full suit and tie. Now that is casual!”.

Stop Embarrassing Yourself With a Brand Persona That Doesn’t Make Sense

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