The latest article on ‘Website Magazine’ is titled “Marketing Automation in the Digital Enterprise”.

Peter A. Prestipino says, “With all of its promise, marketing automation is still an enigma for some enterprise companies.

While the appeal is as strong and the reward s as high as any software solution before it, there remains a certain hesitation on the part of many businesses to make a commitment to marketing automation.

One likely reason is that the terms “marketing” and “automation” were considered mutually exclusive in the early days of software development”.

Marketing Automation in the Digital Enterprise

Website Magazine

Sharing is caring