‘Email Copy Tested: How adding urgency increased clickthrough by 15%’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Email Copy Tested: How adding urgency increased clickthrough by 15%”.

Paul Cheney says, “You have exactly 60 seconds to retweet this blog post. If your tweet isn’t detected by our internal twitter monitoring algorithm by then, your hard drive will be completely erased.

Don’t believe me? That is probably because I’m lying. I have no way to erase your hard drive and no algorithm (I know of) that tracks whether you will retweet this post.

I’m feeding you a false sense of urgency to get you to take an action”.

Email Copy Tested: How adding urgency increased clickthrough by 15%

MarketingExperiments Blog