‘[Excerpt] Is Your Startup a Valid Vision or Just a Hallucination?’ – ‘ReadWriteWeb’

The latest post on ‘ReadWriteWeb’ is titled “[Excerpt] Is Your Startup a Valid Vision or Just a Hallucination?”.

Steve Blank says, “A startup begins with the vision of its founders: a vision of a new product or service that solves a customer’s problems or needs and of how it will reach its many customers. Customer discovery lowers the odds of spending zillions and getting zeros in return. So the No. 1 goal of customer discovery amounts to this: turning the founders’ initial hypotheses about their market and customers into facts”.

[Excerpt] Is Your Startup a Valid Vision or Just a Hallucination?

ReadWriteWeb