Gail Trahd’s latest article on ’WISE Work Solutions’ is titled “Offline Marketing Productivity: Giving Away Your Best Information”.

Trahd says, “It is almost contradictory to what we believe. It seems strange, to give away information. And even stranger to give away your best information. And, while it might be something we learned in Internet marketing, it is also something that is even more productive in the offline market.

Productivity is an issue that affects the bottom line of any business. Whether it is your business (and the number of clients that you can
service) or your client’s business, the more productive you are, the greater your profitability. Of course, that assumes that as you
increase your productivity you are not also increasing your overhead expenses”.

Offline Marketing Productivity: Giving Away Your Best Information

WISE Work Solutions

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