The latest ‘MarketingExperiments’ blog post is titled “Website Optimization: Why the Marketing-IT relationship is critical and 7 tips to make yours stronger”.

Andrea Johnson says, “What would happen if you planned a sumptuous banquet for hundreds of guests, devoted months to designing invitations and decor, boasted about the fabulous wine and cuisine, but only hired a caterer the day before?

Chances are, you likely wouldn’t be able to deliver what guests were expecting.

The same is true for marketing departments that spend months designing their website optimization strategies, but don’t involve, or communicate with, their information technology (IT) departments until the end of the planning”.

Website Optimization: Why the Marketing-IT relationship is critical and 7 tips to make yours stronger

MarketingExperiments Blog

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