‘Kicking Off Forrester’s Search Marketing Wave(s)’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Kicking Off Forrester’s Search Marketing Wave(s)”.

Shar VanBoskirk says, “I’m doing it.  Waving three vendor categories at the same time.  And I can’t wait (seriously, no satire intended.)

For those of you less familiar, Forrester’s Waves are detailed analyses of technology vendor and service providers done in order to help our user clients select the best partners for them. (Please note: the keyword in the preceding sentence is detailed. A Wave typically takes 12 weeks to conduct and includes multiple inputs like product demos, client reference interviews, and written responses to an RFP-like questionnaire)”.

Kicking Off Forrester’s Search Marketing Wave(s)

The Forrester Blog