‘Use a Consumption Matrix for More Effective Copy′ by Alex Mandossian

Alex Mandossian’s latest blog post is titled “Use a Consumption Matrix for More Effective Copy”.

Mandossian says, “Seasoned copywriters know that if prospects can envision or experience themselves using the product or service being promoted, it becomes much more emotionally compelling for them to buy. An easy way to get into your prospect’s world is to use a consumption matrix.

A consumption matrix is a grid that answers when your product or service is being consumed, how it is being consumed, and why it is being consumed”.

Use a Consumption Matrix for More Effective Copy

Alex Mandossian’s Blog