‘Digital Publishers: Facebook’s Mobile Problem Is Your Problem, Too’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Digital Publishers: Facebook’s Mobile Problem Is Your Problem, Too”.

Michael Greene says, “Many in the industry have watched with interest (and perhaps a bit of schadenfreude) as Facebook shares have plunged to under $27. Obviously, multiple factors have contributed to some of the luster coming off this once glistening object, but a significant factor has to be concerns over Facebook’s ability to monetize its growing mobile user-base through advertising.  But here’s the thing, digital publishers: mobile monetization isn’t just Facebook’s problem; it’s your problem too”.

Digital Publishers: Facebook’s Mobile Problem Is Your Problem, Too

The Forrester Blog