HubSpot has released an ebook titled “How to Report Inbound Marketing Results”.

HubSpot team says, “This ebook starts backwards from the sales process, and outlines what inbound marketing agencies should be measuring for their clients and how to most clearly articulate it.

It is a must-read for marketing agencies who want to communicate effectively, and build the trust needed to secure an on-going relationship with their clients. Specific topics include:

1. Must-Have Reporting Mechanics – How monthly reporting figure into upselling strategies, help you gain referrals and maintain your retainer.

2. Telling a Story with Data – How to use educational elements and the inbound marketing methodology to put together a deck that flows seamlessly from client goal to acheived outcomes.

3. The Key Questions to Answer, by Service Offering – How to use data to show the effectiveness and impact of your agency’s work on traffic generation, lead conversion and online customer acquisition.

4. Running a Killer Meeting – How to plan and manage a productive status update meeting with your client”.

HubSpot’s ‘How to Report Inbound Marketing Results’ eBook