The latest ‘MarketingExperiments’ blog post is titled “Nonprofit Marketing: How a long, ugly page generated 274% more revenue”.

Paul Cheney says, “Tuesday was day one of Optimization Summit 2012, and I thought it might be interesting to share an impressive case study from the stage here in Denver.

Many #OpSummit tweets have communicated surprise at the idea of moving the call-to-action below the fold and still being able to get results”.

Nonprofit Marketing: How a long, ugly page generated 274% more revenue

MarketingExperiments Blog

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