‘You Need Your Customer More Than Your Customers Need You’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “You Need Your Customer More Than Your Customers Need You”.

Harley Manning says, “Customers today have more choices than ever. Not only that, they have more information about those choices than ever. And they can get that information anytime, anywhere, and on whatever device they happen to be using at the moment. These changes have collectively put customers in the driver’s seat.

If you’re a fan of strategy guru Michael Porter, you can think of this as a shift in one of his five forces of competition: buyer power. But even without a sophisticated analytical framework, you can feel this change in your daily life”.

You Need Your Customer More Than Your Customers Need You

The Forrester Blog