The latest post on ‘ReadWriteWeb’ is titled “How to Craft Your Own “Startup Legend””.

Rieva Lesonsky says, “Tech startups are a dime a dozen, so how do you make yours stand out – to the media and to the public? You need a “hook” to attract jaded reporters, busy bloggers and seen-it-all journalists. In short, you need a “startup legend” – which might or might not be 100% rooted in fact”.

How to Craft Your Own “Startup Legend”

ReadWriteWeb

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