‘[Book Excerpt] Earlyvangelists: The Most Important Customers of All’ – ‘ReadWriteWeb’

The latest post on ‘ReadWriteWeb’ is titled “[Book Excerpt] Earlyvangelists: The Most Important Customers of All”.

Steve Blank says, “Customer discovery turns founders’ initial hypotheses about their market and customers into facts.

The process searches for problem/solution fit: “Have we found a problem lots of people want us to solve (or a need they want us to fill)?” and “Does our solution (a product, a website or an app) solve the problem in a compelling way?” Here’s how”.

[Book Excerpt] Earlyvangelists: The Most Important Customers of All

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