The latest article on ‘The Forrester Blog’ is titled “The Future of the Mobile Web Just Became Bright”.

Michael Facemire says, “Great apps are generally native apps.  I discuss with our clients daily that, given unlimited time and money, every app should be native as this affords the ultimate in user experience.  Unfortunately budgets rarely use the word ‘unlimited’ so compromises must be made.  Commonly one of the first tactical directions away from native is to the mobile web.  This asks users to painfully type a URL on their device and then suffer through a browser experience that takes away from the immersive experience that the app should convey”.

The Future of the Mobile Web Just Became Bright

The Forrester Blog

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