‘Would You Compromise Your Brand’s Integrity for a Little Traffic Bump?’ by Jeremy Schoemaker

Jeremy Schoemaker’s latest blog Post is titled “Would You Compromise Your Brand’s Integrity for a Little Traffic Bump?”.

Schoemaker says, “Last week I wrote about how FunnyJunk was threatening to take legal action against Matt Inman, aka The Oatmeal, unless he forked over $20,000 for making “false statements” about their website and for having the audacity to outrank them for searches for their own brand.  Rather than cave to this blatantly absurd threat, Matt instead called for fans of The Oatmeal and eye rollers of frivolous lawsuits to donate money via Indiegogo to the National Wildlife Federation and the American Cancer Society”.

Would You Compromise Your Brand’s Integrity for a Little Traffic Bump?

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