‘The Power of Brand′ by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “The Power of Brand″.

Baer says, “As a recovering attorney who dabbled in trademark law back in the day, I have long respected the power of brand. Brand cuts through clutter. It transforms the mundane into the emotional. It raises expectations. The best brand stewards understand that they aren’t responsible for protecting mere words, symbols, and sounds. They’re responsible for delivering”.

The Power of Brand

Jay Baer’s ‘Convince & Convert’ Blog