The latest ‘MarketingExperiments’ blog post is titled “Marketing Intuition Contest: Which homepage generated a 331% lift in conversion”.

Paul Cheney says, “The homepage is the most valuable piece of real estate for any department in a company. Turf wars over who gets highlighted there, and who doesn’t, can cause a homepage to be so confusing that customers have no idea what to do when they get there.

But, even when interoffice politics are not an issue, marketers are often baffled by how to best optimize the homepage when so many objectives must be communicated”.

Marketing Intuition Contest: Which homepage generated a 331% lift in conversion

MarketingExperiments Blog

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