‘Paid Search Performance In Focus May 2012’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Paid Search Performance In Focus May 2012”.

Peter A. Prestipino says, “Clicks on paid search ads cost 6 percent less for retailers than they did in May 2011, but advertisers actually managed to spend more (17 percent in fact) as consumers clicked on more sponsored listings.

SEM provider PM Digital’s May 2012 Rewind Index, which measures U.S. paid search performance for online retailers, suggests that while average CPC’s dipped in May (following 2-3 percent dips in immediately prior months), much of the declining activity can be attributed to mobile search campaigns”.

Paid Search Performance In Focus May 2012

Website Magazine