‘Moving eBusiness Into The C-Suite (or close to it)’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Moving eBusiness Into The C-Suite (or close to it)”.

Carrie Johnson says, “After years of fighting for a voice in the organization, eBusiness leaders are finding themselves in the spotlight. Some all-stars command total compensation packages of more than $1 million and others — like this example from retailer FinishLine — step into new roles like Chief Digital Officer. We believe that in the next few years many eBusiness professionals will graduate to titles like VP of Digital Strategy and VP of Multichannel Strategy, reporting directly into CEOs or to VPs of Distribution/Channels”.

Moving eBusiness Into The C-Suite (or close to it)

The Forrester Blog