‘The Power of Content Strategy′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “The Power of Content Strategy″.
Baer says, ““With Great Power Comes Great Responsibility” – Uncle Ben to Peter Parker (Spiderman) As marketers, we now have the power to create content of all types and deliver them directly to our customers and prospects. It was not too long ago that this wasn’t the case. Unfortunately, just because we can, doesn’t mean we should”.
The Power of Content Strategy
Jay Baer’s ‘Convince & Convert’ Blog
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