The latest article on ‘The Forrester Blog’ is titled “Benchmarking Marketing Mix Modeling”.

Tracy Stokes says, “Marketing mix modeling is no longer just a tool for consumer packaged goods (CPG) marketers to measure the effect of traditional marketing on overall sales. Today, marketing mix modeling (MMM) can help all marketers optimize their online and offline marketing budgets through predictive analytics that bring order to the chaos of an increasingly fragmented media landscape.  But while the benefits of marketing mix modeling are significant, so too are the resources and planning required to embed it into your organization and marketing process”.

Benchmarking Marketing Mix Modeling

The Forrester Blog

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