The latest article on ‘The Forrester Blog’ is titled “Turning The Twitter Stream Into An SEO Reservoir”.

Anthony Mullen says, “Twitter content visibility ages quickly — yesterday’s news is todays chip shop wrapping paper. However, not all Twitter content of value ages badly. Yes, Google, Bing, and the like use Twitter for social signals but current content is mostly favored over older tweets. Outside of time-bound announcements there is wealth of content from brands that tips over the Twitter waterfall into oblivion — top tips, cool videos, white papers, quotes, free music tracks, and other media goodness that has a much longer shelf life than the perpetually scrolling Twitter feed can keep up with”.

Turning The Twitter Stream Into An SEO Reservoir

The Forrester Blog

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