The latest article on ‘The Forrester Blog’ is titled “Why You Should Use Social Marketing In China”.

Nate Elliott says, “If you’re marketing in China, social media offers an enormous opportunity: Chinese online adults are the most socially active among any of the countries we survey worldwide, and a whopping 97% of metropolitan Chinese online adults use social tools. And this isn’t only driven by the younger generations — we find that on average Chinese Internet users ages 55 to 64 are more active in  most social behaviors than US Internet users ages 25 to 34”.

Why You Should Use Social Marketing In China

The Forrester Blog

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