The latest article on ‘The Forrester Blog’ is titled “Innovative Methodology: My Experience With Mobile Behavioral Tracking Data”.

Roxana Strohmenger says, “As an analyst, my job is to examine the emerging research methodology landscape and see what trends are evolving and how market insights professionals are leveraging and integrating these new techniques into their research toolkit. While this type of research is extremely enjoyable, every now and then I am lucky enough to be able to get my hands dirty and play with some of these methodologies”.

Innovative Methodology: My Experience With Mobile Behavioral Tracking Data

The Forrester Blog

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