‘Keyword Research: What Smart Professionals Know’ by Patsi Krakoff

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Keyword Research: What Smart Professionals Know”.

Krakoff says, “We have at least two audiences when we write on the web: people and search engines. My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research”.

Keyword Research: What Smart Professionals Know

Patsi Krakoff’s Writing on the Web Blog