The latest ‘MarketingExperiments’ blog post is titled “Web Analytics: Tips from your peers about metrics”.

Daniel Burstein says, “It’s so easy to latch on to numbers. 50% increase. 20% decrease. However, without meaning — not just labels like “bounce rate” or “page views,” I’m talking about real understanding of their impact on your bottom line — those numbers are pretty worthless.

So how can you use metrics and Web analytics to improve your marketing performance?”.

Web Analytics: Tips from your peers about metrics

MarketingExperiments Blog

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