The latest post on ‘Mashable’ is titled “Why Analytics Matter to Small Businesses”.

Christine Erickson says, “Small businesses are past the fact that they need to use social media. Customers are using social tools to communicate, shop, research and discover — most of which are rapidly becoming a mobile experience. And so, entrepreneurs are shifting how they run their business around that fact.

The question now becomes “how?” Booz and Company conducted an in-depth study with Buddy Media of social media’s marketing impact, and found that most businesses were not utilizing tools and services properly”.

Why Analytics Matter to Small Businesses

Mashable.com

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