‘55% of Smartphone Owners Run Price Comparisons in Stores [INFOGRAPHIC]’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “55% of Smartphone Owners Run Price Comparisons in Stores [INFOGRAPHIC]”.

Lauren Indvik says, “An increasingly large subset of U.S. shoppers are using their mobile phones in stores. Some retailers, like Target, are encouraging that behavior, giving shoppers gift cards and other rewards for checking in and scanning merchandise. Others, like Best Buy, are doing their best prevent it, even going so far as to strip the standard barcodes on products to discourage shoppers from running price comparisons with other retailers”.

55% of Smartphone Owners Run Price Comparisons in Stores [INFOGRAPHIC]

Mashable.com