‘Dear Marketers: You Need a Data Scientist’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Dear Marketers: You Need a Data Scientist”.

Lisa Arthur says, “We’ve all heard about the endless possibilities around big data. How this unimaginably enormous repository of information holds the key to every revolutionary marketing technique we’ve ever imagined. In several ways, it’s true. And that’s where data scientists come in”.

Dear Marketers: You Need a Data Scientist

Mashable.com