‘A/B Testing: 3 resources for copywriting and call-to-action optimization’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: 3 resources for copywriting and call-to-action optimization”.
Daniel Burstein says, “According to the MarketingSherpa 2011 Landing Page Optimization Benchmark Report (free excerpt at that link), the headline and call-to-action are the most impactful page elements to optimize”.
A/B Testing: 3 resources for copywriting and call-to-action optimization
MarketingExperiments Blog
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