The latest article on ‘The Forrester Blog’ is titled “Another “Google Gets Mobile Engagement” Story, Featuring The Sparrow Email Client”.

Ted Schadler says, “I saw this morning through Michael Hickins’ succinct and savory CIO Journal Morning Download that Google acquired Paris-based email experience aggregator Sparrow. Sparrow’s software runs on iPhone and Mac to aggregate your different email accounts into a single experience. I haven’t used the app, so I can’t vouch for it. But I do think this acquisition signals Google’s growing understanding of the importance of mobile engagement and the role of the app Internet technology architecture in delivering an engaging experience”.

Another “Google Gets Mobile Engagement” Story, Featuring The Sparrow Email Client

The Forrester Blog

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