‘Customer Understanding: Do You Really Know What Your Customers Want And Need?’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Customer Understanding: Do You Really Know What Your Customers Want And Need?”.

Kerry Bodine says, “Right now, companies around the world are barreling down a perilous path — one that isn’t illuminated by customer insights. These companies might think they know what their customers want, but Forrester’s research shows that most companies today have an incomplete — or worse, downright wrong — understanding of who their customers are, how they perceive the current interactions, and what they want and need in the future”.

Customer Understanding: Do You Really Know What Your Customers Want And Need?

The Forrester Blog