The latest ‘MarketingExperiments’ blog post is titled “Even Marketing Experts Can Be Wrong (A behind-the-scenes example)”.

Daniel Burstein says, “I’m sure you’ve heard it before, from marketing practitioners and marketing experts alike: Always place your call-to-action above the fold.

Well, even the experts can be wrong. For example, Anne Holland, Publisher of WhichTestWon, Subscription Site Insider, Paywall Times, and Medical Marijuana Business Daily, recently called out a landing page treatment for having a button below the fold”.

Even Marketing Experts Can Be Wrong (A behind-the-scenes example)

MarketingExperiments Blog

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