‘The Data Digest: Consumers See Less Value In Email Promotions’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “The Data Digest: Consumers See Less Value In Email Promotions”.

Reineke Reitsma says, “Email marketing is at an important crossroads because email is losing its appeal for consumers. Research shows that younger people in particular feel email is too formal. Forrester’s European Technographics® surveys show that consumers’ attitudes toward email marketing have only grown more critical over time”.

The Data Digest: Consumers See Less Value In Email Promotions

The Forrester Blog